search query: @author LaPlaca, P. J. / total: 5
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| Author: | LaPlaca, P. J. |
| Title: | Contributions to Marketing Theory and Practice from Industrial Marketing Management |
| Journal: | Journal of Business Research
1997 : MAR, VOL. 38:3, p. 179-198 |
| Index terms: | MARKETING THEORY MARKETING MANAGEMENT INDUSTRIAL MARKETING |
| Language: | eng |
| Abstract: | This article presents highlights of outstanding articles from IMM's past arranged by major topical area: marketing management, market segmentation, strategic planning, selling and sales management, market segmentation, strategic marketing planning, selling and sales management, purchasing and industrial buying behavior, global and international industrial, researching industrial markets, innovation and new product development, distribution, pricing and promotions and advertising. |
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