search query: @author Pallais, D. / total: 5
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| Author: | Elliott, R. Pallais, D. |
| Title: | First: know your market |
| Journal: | Journal of Accountancy
1997 : JUL, VOL. 184-1, p. 56-63 |
| Index terms: | ACCOUNTING PERFORMANCE MEASUREMENT ECONOMICS |
| Language: | eng |
| Abstract: | If you haven't learned how to identify customers' information needs, you're not ready to provide new assurance services. Why? Because those assurance services that meet customers' needs will sell; those that do not will fail. Traditional audit services cannot be expected to expand your practice; they are no longer growth areas. Therefore, the profession has no alternative but to fashion new services that bridge customers' needs and CPAs' competencies. |
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