search query: @author Ryans, J. K. / total: 5
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| Author: | Ostle, G. V. Ryans, J. K. |
| Title: | Techniques for measuring advertising effectiveness. |
| Journal: | Journal of Advertising Research
1981 : JUN, VOL. 21:3, p. 19-22 |
| Index terms: | ADVERTISING EFFECTIVENESS INDUSTRIAL ADVERTISING |
| Language: | eng |
| Abstract: |
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