search query: @author McAfee, R. / total: 5
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| Author: | Deadrick, D. McAfee, R. Glassman, M. |
| Title: | "Customer for life": Does it fit your culture? |
| Journal: | Business Horizons
1997 : JUL-AUG, VOL. 40:4, p. 11-16 |
| Index terms: | ECONOMICS CUSTOMERS CORPORATE CULTURE |
| Language: | eng |
| Abstract: | The television commercial shows a smiling, cheerleader-type teen behind the counter at a fast food restaurant. She has just finished serving an all-American couple and is cheerfully thanking them for their patronage. Because no one else is in the line, she has a clear view of a regular customer rushing through the door. As the customer approaches the counter, she reaches under the counter and hands him his pre-bagged, regular order, saying, "I thought you might be running a little late." The customer thanks her and says, "That's why I always come here. I'll see you tomorrow. This is an example of a "customer-for-life philosophy, a key factor for organization success. |
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