search query: @author Welch, L. / total: 5
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| Author: | Welch, D. Welch, L. |
| Title: | Being Flexible and Accommodating Diversity: The Challenge for Multinational Management |
| Journal: | European Management Journal
1997 : VOL. 15:6, p. 677-685 |
| Index terms: | MANAGEMENT MULTINATIONAL COMPANIES ORGANIZATIONAL CULTURE CORPORATE CULTURE TOTAL QUALITY MANAGEMENT |
| Language: | eng |
| Abstract: | This article presents an opposing view to the current populists position that corporate culture can be utilised to bind the multinational together. It critically examines the appropriateness of corporate culture as a 'soft' control mechanism, concluding that highly committed, inculcated managers (believers) may actually be a barrier to the goals of flexibility, responsiveness and innovativeness in the face of rapidly changing, diverse global operations. However the calculatively compliant manager is not proferred as an alternative. Rather, we argue that the quest for conformity to a given corporate culture may be counterproductive. The real challenge for multinationals is to develop mechanisms that encourage mixed voices and messages, and support a diversity of perspectives. |
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