search query: @author Szulanski, G. / total: 5
reference: 4 / 5
| Author: | Cool, K. Diericks, I. Szulanski, G. |
| Title: | Diffusion of innovations within organizations: electronic switching in the Bell System |
| Journal: | Organization Science
1997 : SEP-OCT, VOL. 8:5, p. 543-559 |
| Index terms: | DIFFUSION TECHNOLOGY KNOWLEDGE |
| Language: | eng |
| Abstract: | Although diffusion processes take place in a variety of social systems, they have rarely been studied within the context of an organization. Yet when the intraorganizational part of the diffusion of the innovation is gradual or differs among organizations, the overall diffusion of that innovation is affected. The authors explore the applicability of the traditional diffusion perspective in an intraorganizational context. They compare the explanatory power of factors emphasized by the traditional diffusion perspective with that of factors de-emphasized or neglected by that perspective. |
SCIMA