search query: @author Rogers, B. / total: 5
reference: 3 / 5
Author: | McDonald, M. Millman, T. Rogers, B. |
Title: | Key account management: theory, practice and challenges |
Journal: | Journal of Marketing Management
1997 : NOV, VOL. 13:8, p. 737-757 |
Index terms: | MARKETING MANAGEMENT RELATIONSHIP MARKETING CUSTOMER RELATIONS |
Language: | eng |
Abstract: |
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