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Author:Crotts, J.
Aziz, A.
Raschid, A.
Title:Antecedents of supplier's commitment to wholesale buyers in the international travel trade
Journal:Tourism Management
1998 : APR, VOL. 19:2, p. 127-134
Index terms:INTERNATIONAL
TRADE
TRAVEL
Language:eng
Abstract:Establishing, developing and maintaining successful buyer-seller relationships constitutes a critical strategic skill in the international travel trade. After conceptualizing the importance of quality distributor- supplier networks that make pre-packaged tours possible, this study explores the factors that influence suppliers commitment to the buyer. Commitment is an essential part of successful buyer-supplier relationships and this study provides support for a number of factors including supplier commitment to maintaining stable relationships with wholesale buyers.
SCIMA record nr: 180315
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