search query: @author Riecken, G. / total: 5
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| Author: | Riecken, G. Samli, A. C. |
| Title: | Measuring children's attitudes toward television commercials: Extension and replication. |
| Journal: | Journal of Consumer Research
1981 : JUN, VOL. 8:1, p. 57-61 |
| Index terms: | TELEVISION ADVERTISING |
| Language: | eng |
| Abstract: |
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