search query: @author Pessemier, E. A. / total: 5
reference: 3 / 5
| Author: | Wilton, P. C. Pessemier, E. A. |
| Title: | Forecasting the ultimate acceptance of an innovation: The effects of information. |
| Journal: | Journal of Consumer Research
1981 : SEP, VOL. 8:2, p. 162-171 |
| Index terms: | INNOVATION MARKET FORECASTING MARKET RESEARCH NEW PRODUCTS |
| Language: | eng |
| Abstract: |
SCIMA