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| Author: | Hormozi, A. |
| Title: | Is the Internet feasible and profitable for small businesses? |
| Journal: | Sam Advanced Management Journal
1998 : SUMMER, VOL. 63:3, p. 20-27 |
| Index terms: | MANAGEMENT SMALL BUSINESS ECONOMICS |
| Language: | eng |
| Abstract: | The Internet has grown explosively; can it help small businesses to do the same? The Web's potential seems great because it provides low-cost access to a large and growing market. Indeed, some small businesses have found success through the Web that eluded them in other venues. There are costs involved, however, and decisions to be made, such as whether to do-it-yourself or outsource. Once on the Web, how do customers find your site? Which search engines are most cost-effective? |
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