search query: @author Reynolds, F. D. / total: 5
reference: 2 / 5
| Author: | Reynolds, F. D. Rentz, J. O. |
| Title: | Cohort analysis : an aid to strategic planning. |
| Journal: | Journal of Marketing
1981 : SUM, VOL. 45:3, p. 62-70 |
| Index terms: | STRATEGIC PLANNING |
| Language: | eng |
| Abstract: |
SCIMA