search query: @author Reynolds, F. D. / total: 5
reference: 2 / 5
Author: | Reynolds, F. D. Rentz, J. O. |
Title: | Cohort analysis : an aid to strategic planning. |
Journal: | Journal of Marketing
1981 : SUM, VOL. 45:3, p. 62-70 |
Index terms: | STRATEGIC PLANNING |
Language: | eng |
Abstract: |
SCIMA