search query: @indexterm COUNTERTRADE / total: 5
reference: 2 / 5
| Author: | Fletcher, R. |
| Title: | A holistic approach to countertrade |
| Journal: | Industrial Marketing Management
1998 : NOV, VOL. 27:6, p. 511-528 |
| Index terms: | COUNTERTRADE DEVELOPMENT RESEARCH |
| Language: | eng |
| Abstract: | Countertrade is a global phenomenon that involves interaction between parties in different countries and is driven by reciprocity. The anecdotal literature and the limited descriptive and empirical research to data into countertrade largely ignore these interactions and mostly reflect the perspective of a single country. Such an approach is inadequate for understanding countertrade on a holistic basis. |
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