search query: @author Hollis, N. / total: 5
reference: 2 / 5
| Author: | Hollis, N. |
| Title: | Test o no test, esa es la cuestion. |
| Journal: | Harvard-Deusto Marketing & Ventas
1999 : MAR-APR, 31, p. 69-73 |
| Index terms: | ADVERTISING CAMPAIGNS ADVERTISING AGENCIES BRAND CHOICE |
| Language: | spa |
| Abstract: |
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