search query: @author Frazier, G. / total: 5
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| Author: | Frazier, G. |
| Title: | Organizing and managing channels distribution |
| Journal: | Journal of the Academy of Marketing Science
1999 : SPRING, VOL. 27:2, p. 226-240 |
| Index terms: | MARKETING ORGANIZATION DISTRIBUTION |
| Language: | eng |
| Abstract: | During the past three decades, tremendous strides have been made in our understanding of how firms should organize and manage their channels of distribution. Still, we have barely touched the surface of all the managerial issues that need to be addressed. A variety of research needs still exist regarding constructs and issues examined in prior channels research. Furthermore, many issues of managerial importance relating to the organization and management of channels of distribution have received no attention in empirical research. |
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