search query: @author Zmud, R. / total: 5
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| Author: | Carlson, J. Zmud, R. |
| Title: | Channel expansion theory and the experiential nature of media richness perceptions |
| Journal: | Academy of Management Journal
1999 : APR, VOL. 42:2, p. 153-170 |
| Index terms: | THEORIES MANAGEMENT MEDIA RESEARCH |
| Language: | eng |
| Abstract: | Experiences identified by channel expansion theory as contributing to media-use knowledge bases were hypothesized to be positively related to the perceived richness of a communications channel. The authors investigated the hypotheses, using electronic mail as the channel, in both a cross-sectional and a multiwave study. Results varied for types of experience and generally supported channel expansion theory. |
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