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Author: | Riedmüller, F. |
Title: | Erlebtes Werben: Was bringt der Point of Fun? |
Journal: | Absatzwirtschaft
1999 : SEP, p. 110-113 |
Index terms: | ADVERTISING MEDIA ADVERTISING EFFECTIVENESS LEISURE INDUSTRY SALES PROMOTION MARKETING CHANNELS COMMUNICATION |
Language: | ger |
Abstract: |
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