search query: @author Veryzer, R. W. / total: 5
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| Author: | Veryzer, R. W. |
| Title: | A nonconscious processing explanation of consumer response to product design |
| Journal: | Psychology & Marketing
1999 : SEP, VOL. 16:6, p. 479-496 |
| Index terms: | INDIVIDUAL BEHAVIOUR CONSUMERS PRODUCT DESIGN |
| Language: | eng |
| Abstract: | This paper develops a nonconscious processing explanation of consumer response to product design and focuses attention on the area of design processing. A conceptual basis for understanding product design response formation is provided by research relating to various aspects of nonconscious processing. |
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