search query: @author Nijssen, E. / total: 5
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| Author: | Langerak, F. Peelen, E. Nijssen, E. |
| Title: | A laddering approach to the use of methods and techniques to reduce the cycle time of new-to-the-firm products |
| Journal: | Journal of Product Innovation Management
1999 : MAR, VOL. 16:2, p. 173-182 |
| Index terms: | PRODUCTS COMPANIES INNOVATION |
| Language: | eng |
| Abstract: | Millson, Raj and Wilemon have developed the earliest extant knowledge on the implementation of methods and techniques to reduce new product development (NPD) cycle time by suggesting a hierarchy of generic NPD acceleration approaches. The purpose of this article is to extend Millson, Raj, and Wilemon's hierarchy by recasting and augmenting the conceptual basis of their hierarchy for new-to-the-firm products. |
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