search query: @author Stump, R. / total: 5
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| Author: | Joshi, A. Stump, R. |
| Title: | The contingent effect of specific asset investments on joint action in manufacturer-supplier relationships: an empirical test of the moderating role of reciprocal asset investments, uncertainty, and trust |
| Journal: | Journal of the Academy of Marketing Science
1999 : SUMMER, VOL. 27:3, p. 291-305 |
| Index terms: | MARKETING INVESTMENT ASSETS |
| Language: | eng |
| Abstract: | Prior research provides evidence that manufacturer investment of specific assets dedicated to a particular supplier (manufacturer asset specificity) is an antecedent of joint action in manufacturer-supplier relationships. The authors build on prior research to identify several variables that moderate the effect of manufacturer asset specificity on joint action. Contrary to expectation the moderating effect os reciprocal asset investments was not significant. |
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