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Author:VandeWalle, D.
Title:The influence of goal orientation and self-regulation tactics on sales performance: a longitudinal field test
Journal:Journal of Applied Psychology
1999 : APR, VOL. 84:2, p. 249-259
Index terms:PSYCHOLOGY
GOALS
REGULATIONS
Language:eng
Abstract:The authors investigated the influence of goal orientation on sales performance in a longitudinal field study with salespeople. As hypothesized, a learning goal orientation had a positive relationship with sales performance. This relationship was fully mediated by 3 self-regulation tactics: goal setting, effort and planning. In contrast, a performance goal orientation was unrelated to sales performance. These results suggest that a focus on skill development, even for a veteral workforce, is likely to be associated with higher performance.
SCIMA record nr: 199097
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