search query: @author Anupindi, R. / total: 5
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| Author: | Anupindi, R. |
| Title: | Estimation of consumer demand with stock-out based substitution: an application to vending machine products |
| Journal: | Marketing Science
1998 : VOL. 17:4, p. 406-423 |
| Index terms: | ESTIMATION CONSUMER DEMAND PRODUCTS |
| Language: | eng |
| Abstract: | The occurrence of temporary stock-outs at retail is common in frequently purchased product categories. Available empirical evidence suggests that when faced with stockouts, consumers are often willing to buy substitute items. An important implication of this consumer behavior is that observed sales of an item no longer provide a good measure of its core demand rate. Sales of items that stock-outs are right-censored, while sales of other items are inflated because of substitutions. |
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