search query: @author Koch, M. / total: 5
reference: 3 / 5
| Author: | Godau, A. Koch, M. |
| Title: | Märkte wagen - Chancen unternehmerisch Ergreifen. |
| Journal: | Tourist Review = Revue de Tourisme = Zeitschrift für Fremdenverkehr
1999 : VOL.54:4, p. 61-67 |
| Index terms: | Tourism Alliances Joint business ventures Competitive advantage Germany |
| Language: | ger |
| Abstract: | The article deals with the integrating of tourism in the public sector in Germany. The existence of politically strong strategic alliances in Germany's transportation sector and the know how available at the level of the tourist offices are good pre-conditions for opening new markets and create new service value chains. |
SCIMA