search query: @author Rothschild, M. L. / total: 5
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| Author: | Rothschild, M. L. |
| Title: | Political advertising: a neglected policy issue in marketing. |
| Journal: | Journal of Marketing Research
1978 : 1 FEB VOL.15 p.58-71 |
| Index terms: | ADVERTISING MASS COMMUNICATION POLITICS |
| Language: | eng |
| Abstract: |
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