search query: @author Stipp, H. / total: 5
reference: 3 / 5
| Author: | Lynch, K. Stipp, H. |
| Title: | Examination of qualitative viewing factors for optimal advertising strategies. |
| Journal: | Journal of Advertising Research
1999 : MAY-JUN, VOL. 39:3, p. 7-16 |
| Index terms: | Television advertising Readership surveys |
| Language: | eng |
| Abstract: |
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