search query: @author Rindfleisch, A. / total: 5
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| Author: | Rindfleisch, A. |
| Title: | Organizational trust and interfirm cooperation: An examination of horizontal versus vertical alliances |
| Journal: | Marketing Letters
2000 : FEB, VOL. 11:1, p. 81-95 |
| Index terms: | INTERORGANIZATIONAL RELATIONS TRUST CO-OPERATION ALLIANCES |
| Language: | eng |
| Abstract: | The nature and the effect of behavioral norms such as trust can be different in horizontal versus vertical relationships. The study examines the effect of relationship form on organizational trust using survey data from US firms who have recently participated in either vertical or horizontal R&D alliances. |
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