search query: @author Stevens, G. / total: 5
reference: 3 / 5
| Author: | Stevens, G. Burley, J. Divine, R. |
| Title: | Creativity + business discipline = higher profits faster from new product development |
| Journal: | Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p. 455-468 |
| Index terms: | Product development Profit Creativity |
| Language: | eng |
| Abstract: | In this article the authors focus on achieving profits faster. They find that the analysts with creativity scores above the median for the group identified opportunities providing 12 or 13 times more profit than those with lower creativity scores. |
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