search query: @author Stump, R. / total: 5
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| Author: | Athaide, G. Stump, R. |
| Title: | A taxonomy of relationship approaches during product development in technology-based industrial markets |
| Journal: | Journal of Product Innovation Management
1999 : SEP, VOL. 16:5, p.469-482 |
| Index terms: | Product development High technology Selling Marketing |
| Language: | eng |
| Abstract: | Effective relationship management during new product development is an important determinant of new product success in technology-based industrial markets. This article investigates whether different relationship approaches are used by sellers of high-tech innovations during the new product development process. |
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