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Author: | Kelton, C. M. L. Kelton, W. D. |
Title: | Advertising and intraindustry brand shift in the U.S. brewing industry. |
Journal: | Journal of Industrial Economics
1982 : MAR, VOL. 30:3, p. 293-303 |
Index terms: | ADVERTISING BREWING INDUSTRY |
Language: | eng |
Abstract: |
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