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| Author: | Fern, E. F. |
| Title: | The use of focus groups for idea generation : the effects of group size, acquaintanceship and moderator on response quantity and quality. |
| Journal: | Journal of Marketing Research
1982 : FEB, VOL. 19:1, p. 1-13 |
| Index terms: | SURVEYS MARKET RESEARCH |
| Language: | eng |
| Abstract: |
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