search query: @author Goodhardt, G. J. / total: 5
reference: 4 / 5
| Author: | Ehrenberg, A. S. C. Goodhardt, G. J. |
| Title: | Attitudes to episodes and programmes (television). |
| Journal: | Journal of the Market Research Society
1981 : OCT, VOL. 23:4, p. 189-208 |
| Index terms: | TELEVISION RECEIVERS INDUSTRY TELEVISION ADVERTISING CONSUMER ATTITUDES |
| Language: | eng |
| Abstract: |
SCIMA