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| Author: | Nijssen, E. Frambach, R. |
| Title: | Determinants of the adoption of new product development tools by industrial firms |
| Journal: | Industrial Marketing Management
2000 : MAR, VOL. 29:2, p. 121-132 |
| Index terms: | INDUSTRIAL MARKETING MANAGEMENT PRODUCT DEVELOPMENT |
| Language: | eng |
| Abstract: | Despite the fact that failure rates of new products remain high, research shows low levels of penetration for tools and techniques to aid new product development (NPD). The objective of this study is to increase the understanding of the determinants of the adoption and diffusion of NPD tools and techniques. Empirical research was conducted in The Netherlands using a sample of 70 industrial companies. |
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