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| Author: | Machleit, K. A. Eroglu, S. A. |
| Title: | Describing and measuring emotional response to shopping experience |
| Journal: | Journal of Business Research
2000 : AUG, VOL. 49:2, p. 101-111 |
| Index terms: | Consumer behaviour Retailing Business environment Shopping Psychology |
| Freeterms: | Emotions |
| Language: | eng |
| Abstract: | The notion that people have emotional responses to their immidiate environment is widely accepted in psychology. The first response level to any environment is affective, and this emotional impact generally guides the subsequent relations within the environment. This article provides a descriptive account of emotions consumers feel across a variety of shopping environments and empirically compares the three emotion measures most frequently used in marketing to determine which best captures the various emotions shoppers experience. |
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