search query: @author Sethi, R. / total: 5
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| Author: | Sethi, R. |
| Title: | Superordinate identity in cross-functional product development teams: its antecedents and effect on new product performance |
| Journal: | Journal of the Academy of Marketing Science
2000 : SUMMER, VOL. 28:3, p. 330-344 |
| Index terms: | NEW PRODUCTS TEAM DEVELOPMENT PSYCHOLOGY |
| Language: | eng |
| Abstract: | This research examines the role of team-based superordinate identity in influencing new product performance. The author also studies how several team-related factors affect superordinate identity and, through this psychological bond, influence new product performance. The findings, based on a sample of 118 teams, reveal that superordinate identity indeed enhances the performance of the new product developed by a team. |
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