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| Author: | Proff, H. |
| Title: | Hybrid strategies as a strategic challenge - the case of the German automotive industry |
| Journal: | Omega
2000 : VOL. 28:5, p. 541-554 |
| Index terms: | MANAGEMENT SCIENCE GERMANY CARS |
| Language: | eng |
| Abstract: | As the pressure of international competition has grown, so too has the demand for hybrid business unit strategies. They combine the competitive advantages of low cost and differentiation. There are both empirical and theoretical arguments for their use. The possibilities and limits of these strategies and their growing importance for different market segments are illustrated with reference to German automotive industry. |
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