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| Author: | Bhatnagar, A. Papatla. P. |
| Title: | Identifying locations for targeted advertising on the Internet |
| Journal: | International Journal of Electronic Commerce
2001 : Spring, VOL. 5:3, p. 23-44 |
| Index terms: | Internet Advertising research Target search problem Segmentation |
| Language: | eng |
| Abstract: | The issue of how to identify ideal paid advertising, banner exchange, or affiliate partner locations is examined, and a model based on consumer search behavior is proposed. |
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