search query: @author Söderlund, M. / total: 5
reference: 4 / 5
Author: | Söderlund, M. Vilgon, M. Gunnarsson, J. |
Title: | Predicting purchasing behavior on business-to-business markets |
Journal: | European Journal of Marketing
2001 : VOL. 35:1-2, p. 168-181 |
Index terms: | CONSUMER BEHAVIOUR PURCHASING |
Freeterms: | BUSINESS-TO-BUSINESS MARKETING |
Language: | eng |
Abstract: | Measures of customers' repurchase intentions have become common in marketing research, particularly since long-term relations with customers are stressed as an important goal. This study, however, illustrates that repurchase intentions may be a poor predictor of future behavior on industrial markets, and that past behavior may be a far better predictor. |
SCIMA