search query: @author Counsell, A. / total: 5
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Author: | Counsell, A. |
Title: | Europe, USA |
Journal: | Connectis
2001 : JUN, 12, p. 36-38 |
Index terms: | INTERNATIONAL BUSINESS EUROPE USA |
Language: | eng |
Abstract: | Cultural, legal and language barriers can make transatlantic business a nightmare. But ambitious US companies are taking the plunge into Europe, often using the UK as a springboard. |
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