search query: @author Song, J. H. / total: 5
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| Author: | Song, J. H. Rhee, Y. Adams, C. R. |
| Title: | Maximizing the financial and product market values of the IPO opportunity |
| Journal: | Business Horizons
2001 : JUL-AUG, VOL. 44:4, p. 49-54 |
| Index terms: | STOCK MARKETS CAPITAL MARKETS MARKET INFORMATION |
| Language: | eng |
| Abstract: | An initial public offering (IPO), the first selling of a company's stock to the public, aren't just for investors anymore. It provides an opportunity to disseminate information on the company through a prospectus distributed to potential investors. The increased transparency, broader and deeper publicity and wider stock ownership that result for the company suggest that an IPO is more than simply a way to raise capital. |
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