search query: @author Chebat, J.-C. / total: 5
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| Author: | Woodside, A. G. Chebat, J.-C. |
| Title: | Updating Heider´s balance theory in consumer behavior: a Jewish couple buys a German car and additional buying-consuming transformation stories |
| Journal: | Psychology & Marketing
2001 : MAY, VOL. 18:5, p. 475-495 |
| Index terms: | CONSUMER BEHAVIOUR PSYCHOLOGY THEORIES |
| Language: | eng |
| Abstract: | Consumer researchers describe Heider's (1958) balance theory without showing how the theory relates to recent theoretical developments in consumer behavior. Empirical examination of the theory is also lacking in consumer-psychology literature. This article updates Heider's balance theory in consumer behavior by developing the theory's links to theories of perceptual, attitudinal, and behavior automaticity and controlled thinking (see Bargh, 1994; Bargh, Chen and Burrows, 1996) and cognitive-experiential self-theory (Epstein, 1994). |
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