search query: @author Wright, L. / total: 5
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| Author: | Toy, D. Wright, L. Olson, J. |
| Title: | A conceptual framework for analyzing deception and debriefing effects in marketing research |
| Journal: | Psychology & Marketing
2001 : JUL, VOL. 18:7, p. 691-719 |
| Index terms: | MARKETING RESEARCH MARKET RESEARCH ETHICS METHODOLOGY |
| Freeterms: | DEBRIEFING DECEPTION |
| Language: | eng |
| Abstract: | Deception and debriefing are commonly used marketing research procedures. However, marketers have paid little attention to the ethical and methodological issues inherent in the use of these practices. One explanation may be that greater emphasis has traditionally been placed on research outcomes than on how the research results were generated. In this article the authors attempt to to redress this situation by examining the methodological and ethical issues concerning deception and debriefing from a process perspective. |
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