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| Author: | Chau, P. Au, G. Tam, K. |
| Title: | Impact of information presentation modes on online shopping: an empirical evaluation of a broadband interactive |
| Journal: | Journal of Organizational Computing and Electronic Commerce
2000 : VOL. 10:1, p. 1-22 |
| Index terms: | SHOPPING INFORMATION EVALUATION |
| Language: | eng |
| Abstract: | With the increasing cost-effectiveness of communication technologies, online shopping has emerged as one of the most important areas of electronic commerce. A major problem facing online shopping service providers is the heterogeneity of user profile. Unlike organizational systems that have a well-defined universe of users and system boundary, these shopping services are designed for public users with very different cognitive and demographic profiles. |
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