search query: @author Larimo, J. / total: 5
reference: 3 / 5
| Author: | Nieminen, J. Larimo, J. Springer, R. |
| Title: | Market strategies and performance of Western firms in Eastern Europe: A comparative survey |
| Journal: | Journal of East-West Business
2001 : VOL. 7:3, p. 91-117 |
| Index terms: | Strategy Market entry Transition economies Financial performance Multinational companies Eastern Europe |
| Language: | eng |
| Abstract: | This study reports findings of a survey including 139 Finnish and 97 Austrian companies active in Eastern Europe. The study focuses on two major areas in the firms' business activities in Eastern Europe, that is, on market strategies and company performance. The number of market entries has increased after the transition, but the majority of business activities still take place in geographically-close countries. |
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