search query: @author Zinkhan, G.M. / total: 5
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| Author: | Stern, B. Zinkhan, G.M. Jaju, A. |
| Title: | Marketing images: construct definition, measurement issues, and theory development |
| Journal: | Marketing Theory
2001 : VOL. 1:2, p. 201-224 |
| Index terms: | BRANDS CORPORATE IMAGE IMAGE |
| Language: | eng |
| Abstract: | This article examines inconsistent usage of the term "image" in reference to brand, corporate, and store images and the measurement problems that have prevented theory development. |
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