search query: @author Zinkhan, G.M. / total: 5
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| Author: | Zinkhan, G.M. |
| Title: | Relationship marketing: theory and implementation |
| Journal: | Journal of Market-Focused Management
2002 : JUN, VOL. 5:2, p. 83-89 |
| Index terms: | MARKETING MANAGEMENT RELATIONSHIP MARKETING |
| Language: | eng |
| Abstract: | The field of relationship marketing can be viewed as a sub-area of "market focused management". In this issue, some cutting edge work on relationship marketing (RM) is presented. |
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