search query: @author Szulanski, G. / total: 5
reference: 2 / 5
| Author: | Szulanski, G. Winter, S. |
| Title: | Getting It Right the Second Time |
| Journal: | Harvard Business Review
2002 : JAN, VOL. 80:1, p. 62-71 |
| Index terms: | BUSINESS FAILURES MANAGEMENT INNOVATION MANAGEMENT EDUCATION |
| Language: | eng |
| Abstract: | Business often fails when they try to reproduce a best practice. One reason: in-house experts don't truly know why it worked in the first place. The authors of the article state that less glamorous than pure innovation, best- practice replication is nonetheless far more common and contributes heavily to the bottom lines of most companies. But nearly all attempts at replication fail. The authors answer the question how to succeed and analyze what could go wrong. They advice to copy existing practices exactly, and only make modifications to your model after it's up and running. The paper also provides an inset: "A little Knowledge Is a Dangerous Thing". |
SCIMA