search query: @author Drucker, P.F. / total: 5
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| Author: | Drucker, P.F. |
| Title: | The discipline of innovation (classic) |
| Journal: | Harvard Business Review
2002 : AUG, VOL. 80:8, p. 95-98, 100, 102, 103 |
| Index terms: | Management science Corporate planning Innovation |
| Language: | eng |
| Abstract: | How much of innovation is inspiration, and how much of it is hard work? If it's mainly the former, then management's role is to hire the right people, and get out of their way. If it's largely the latter, management must establish the right roles and processes, set clear goals and relevant measures, and review progress at every step. The author writes that innovation is real work, and it can and should be managed like any other corporate function. But that doesn't mean it's the same as other business activities. Indeed, innovation is the work of knowing rather than doing. Drucker argues that most innovative business ideas come from methodically analyzing seven areas of opportunity. (This article is a part of the Best of HBR series, publ. in 1985). |
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