search query: @author Nord, W. R. / total: 5
reference: 3 / 5
Author: | Peter, J. P. Nord, W. R. |
Title: | A clarification and extension of operant conditioning principles in marketing. |
Journal: | Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 102-107 |
Index terms: | MARKETING LITERATURE CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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