search query: @author Nord, W. R. / total: 5
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| Author: | Peter, J. P. Nord, W. R. |
| Title: | A clarification and extension of operant conditioning principles in marketing. |
| Journal: | Journal of Marketing
1982 : SUMMER, VOL. 46:3, p. 102-107 |
| Index terms: | MARKETING LITERATURE CONSUMER BEHAVIOUR |
| Language: | eng |
| Abstract: |
SCIMA