search query: @author Gutman, J. / total: 5
reference: 4 / 5
Author: | Gutman, J. |
Title: | The impact of advertising at the time of consumption. |
Journal: | Journal of Advertising Research
1982 : AUG-SEP, VOL. 22:4, p. 35-40 |
Index terms: | MARKETING ADVERTISING RESEARCH FILM INDUSTRY CONSUMER BEHAVIOUR |
Language: | eng |
Abstract: |
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