search query: @author Mollá, A. / total: 5
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| Author: | Cervera, A. Molla, A. Sanchez, M. |
| Title: | Antecedents and consequences of market orientation in public organisations |
| Journal: | European Journal of Marketing
2001 : VOL. 35:11/12, p. 1259-1286 |
| Index terms: | |
| Language: | eng |
| Abstract: | The aim of this article is to link research on market orientation in the field of marketing with the proposals of reform and modernisation made in the administrative and political field. |
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